Welcome at eMCeeBLOOM. Cora and Mark Koningen have propelled their flower store, located on Beethovenstraat 13 in Amsterdam, which, by the way, has always been home to a flower store, after an extensive renovation, into the 21st century. The concept of the store goes beyond that of a traditional flower store. Materials used: ancient blackened barn wood (Ebony&Co) and high gloss white tiles (Mosa) are more associated with a sturdy butcher shop than that of a fragile flower or a budding branch of cherry blossom. But it works! The concept was conceived by Stylemeister San Ming. The rigid hard materials give the flowers and vases just the right edge that is needed to make the whole décor fresh, new and modern. Design does not take over, the flowers, plants pots and vases are still the stars and the interior is just there to provide the right setting.